Branded: Australian flour bag labels between the wars by Paul Ashton and Jess Jennings
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Description From the late 1920s into the 1930s Asian countries became major markets for Australian wheat and flour. Before World War I less than five per cent of sales were with Asia. By the mid-1930s more than half of Australia’s flour exports went to Asian countries. Flour merchants in Asia often asked Australian milling companies to design flour bag labels that would be attractive to their customers. They used mythical creatures, such as dragons; magic and luck, represented by dice and all-seeing eyes; exotic buildings; modernity, including huge cranes and fast ships; fruit, for health and beauty; plants; flowers; birds; animals such as lions; and calligraphy. This book contains over 100 intriguing flour bag labels that were produced for the Asian market between the two world wars. Specifications: Publisher: Halstead Press Year: 2022 Format: Hardback, no dust jacket Pages: 190pp ISBN-13: 9781925043723
